Education and awareness are crucial to ending wildlife trafficking and human slavery. Freeland’s demand reduction campaigns expose the role that consumer demand play in wildlife trafficking, while also highlighting the threats these crimes pose to natural ecosystems and our way of life. Campaigns promote broad positive action. We also work to increase awareness and action via the press, TV, social media and schools.

iTHINK logo iTHINK is a public awareness campaign aimed to reduce wildlife consumption in Thailand, Vietnam and China. We ask these opinion leaders and celebrities to lend their voices to win the trust of the public and to persuade them to stop consumption of endangered species. The messages appeal to logic, common sense and the long-term perspective to alter consumption habits.

Fin Free LogoFin Free Thailand is a campaign that encourages businesses not to serve shark fin, in order to protect endangered sharks and consumers’ health. The mass slaughter of sharks to supply a growing consumer demand for shark fin is a very real issue. Celebrities, activists, divers, hotel and restaurant owners, chefs and students are joining hands to encourage more businesses in Thailand to go ‘Fin Free’.

OGCWhiteVietnam and the United States have teamed up in Operation Game Change (OGC) – an alliance aimed at ending wildlife crime, especially rhino horn trafficking. OGC works to positively influence millions of Vietnamese by raising public awareness and sparking a reduction in demand. WildFest is a Vietnamese short film competition with a focus on the illegal trade and consumption of rhino horn in Vietnam. We expect that over 5,000 people will come together in Hanoi for the WildFest event on Sunday 8 November 2015 at historic Thang Long Citadel. Get your tickets and view the top selected short films from across the country, and that hundreds of thousands more will see the films online.

Freeland School is an educational program that allows teachers, and students to adopt our ready-made education packages about wildlife and human trafficking. There is also an online form for schools or groups who would like to request Freeland to attend an event or provide presentations. Students can also get involved by fundraising and campaigning for Freeland’s programs. The page provides tips and tricks on how to set up a student-led club at school.

Latest Campaign News

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Why Legalizing Any Trade in Rhino Horn is Bad for Rhinos

 By Steve Galster    This week’s public auction of John Hume’s stockpiled rhino horn in South Africa may look like a well-intentioned, smart move to relieve pressure on endangered wild rhinos by flooding the market with horns, while generating funding to protect remaining animals from poachers. But in reality, this week’s controversial sale puts rhinos around […]


Nature Appreciation and Wildlife Conservation 101

Freeland helped to run and support a youth camp for 60–plus students in Khao Yai National Park. The many dangers posed by climate change, air and water pollution, deforestation and the greatest mass extinction of species since the age of the dinosaur, have brought our natural world to a decisive tipping point. If this generation […]



“พระบาทสมเด็จพระปรมินทรมหาภูมิพลอดุลยเดช” หรือที่พวกเราเรียกพระองค์จนติดปากว่า “ในหลวง” นั้น ไม่ได้ทรงเป็นเพียงแค่พระมหากษัตริย์ แต่ทรงเป็น “พ่อ” ของพสกนิกรชาวไทยทุกคนไม่ว่าจะอยู่ในเมืองหรือตามที่ห่างไกลทุรกันดาร พระองค์ทรงปฏิบัติภารกิจเพื่อพัฒนาบ้านเมืองและดูแลชีวิตความเป็นอยู่ของประชาชนอย่างไม่เห็นแก่ความเหน็ดเหนื่อยมากว่า 70 ปี […]



Despite record seizures and unprecedented levels of poaching, there are still talks of legalizing the trade of some of the most threatened wildlife species. Photo: Freeland MESSAGE TO CITES: DON’T FLIRT WITH DISASTER, AGAIN ANY LEGAL TRADE IN ENDANGERED SPECIES FACILITATES AND STRENGTHENS CORRUPTION By Steven Galster, Director of Freeland In order to slow Earth’s […]


Pangolin trade ban up for debate at major international conference

  Next week will prove vital to the survival of a number endangered, heavily traded species. Representatives from over 180 countries will meet in Johannesburg, South Africa, to decide whether to ban, restrict – and in some cases reopen – trade in certain rare animals and their parts. The congregation consists of countries that have […]

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Telling hard truths on International Tiger Day

There’s no denying it anymore; Thailand’s ‘zoos’ are synonymous with illegal wildlife trade.This has become painfully clear in recent months, with the infamous Tiger Temple being granted a zoo license in April, and shortly thereafter being the centerpiece of a now-notorious raid. Here, authorities found 40 frozen tiger cubs, all under a week old, that had been dead for just […]