On November 8, more than 3,000 people attended WildFest in Hanoi as part of Vietnam’s largest wildlife conservation awareness-raising event to date. Funded by the U.S. Embassy in Hanoi, the festival focused on wildlife crime and endangered species consumption. WildFest was one of many events that support wider efforts to reduce demand for wildlife products as part of the USAID-funded ARREST program. Vietnam is one of the world’s largest markets for wildlife products. ARREST Partners the Biodiversity Conservation Agency, Education for Nature-Vietnam and Freeland helped organize the event. WildFest was held as part of a year-long effort to create awareness in Vietnam called Operation Game Change. The event featured performances by Vietnamese celebrities and African dancers, games, and professional and amateur short films on the topic of wildlife conservation – part of a nationwide competition that awarded producers of the best films with substantial grand prizes. Dignitaries from the United States, United Kingdom, South Africa and Vietnam took part in the event, which also proved a valuable platform for NGOs to engage participants and showcase ARREST programs such as the demand reduction campaign support platform iTHINK, and wildlife identification app WildScan. More on WildFest in Hanoi, please click here.