Anti-Wildlife-Crime Signage Goes up in China

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iTHINK displays convey anti-wildlife-crime messages at major Chinese transport hubs. Photo: IFAW

iTHINK displays convey anti-wildlife-crime messages at major Chinese transport hubs. Photo: IFAW

Over 100 anti-wildlife crime public service announcement (PSA) displays were placed in airports of five major cities in China including Beijing, Shanghai, Chengdu, Xi’an and Wuhan in mid-October and for three months onward. Then in December, 30 similar anti-wildlife trafficking PSA posters with Chinese key opinion leaders from government, business, media, entertainment and grassroots society were displayed in the subway station and airport in Guangzhou, China. These will run until the end of February, including during the Lunar New Year, a busy time for travel. Then 16 LED screens featuring anti-wildlife-crime messages from Chinese key opinion leaders were placed in the airports of nine different cities in China ahead of the Christmas and New Year holidays. All this was part of the regional wildlife demand reduction campaign iTHINK, which is part of the USAID ARREST program. So far, the iTHINK campaign has reached over 50 million people a day with anti-wildlife crime messages, which are simultaneously running in China, Thailand and Vietnam. The initiative was coordinated by USAID ARREST partner, the International Fund for Animal Welfare (IFAW)-China. The PSAs allow a vital anti-wildlife-crime message to reach a target audience in Asia – a region where illegal wildlife products are sourced, smuggled and consumed.
For more information on the iTHINK campaign please click here.

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